Who are you really? Who do your customers think you are? What do you want them to believe?
Have you discovered that your target market is mothers from the ages of 25 - 44? You have a serious problem then if you have been marketing to men in the 50 plus category. Sure, some Mom's may be picking up on your marketing message. But you are definitely not capitalizing on your ability to reach your target market because many of them don't even know you exist! It's like getting dressed up and waiting to go on a date with a girl who you've never met. The possibilities could have been endless if you had just introduced yourself.
Here at Leverage Communications, LLC, we engage our clients in honest conversations that close the gap between who they think they are versus who they REALLY are, and we figure out who would care. This is a necessary exploratory step to creating brand identity. Your brand will help to dictate the rest of your marketing plan. It will direct the answers to important questions like: Who will you market to directly? What tools and tactics will you use? How will you create your marketing mix, etc.
In fact, creating brand identity successfully can be a slippery slope. We know how to do it. Ask us how.
Have you discovered that your target market is mothers from the ages of 25 - 44? You have a serious problem then if you have been marketing to men in the 50 plus category. Sure, some Mom's may be picking up on your marketing message. But you are definitely not capitalizing on your ability to reach your target market because many of them don't even know you exist! It's like getting dressed up and waiting to go on a date with a girl who you've never met. The possibilities could have been endless if you had just introduced yourself.
Here at Leverage Communications, LLC, we engage our clients in honest conversations that close the gap between who they think they are versus who they REALLY are, and we figure out who would care. This is a necessary exploratory step to creating brand identity. Your brand will help to dictate the rest of your marketing plan. It will direct the answers to important questions like: Who will you market to directly? What tools and tactics will you use? How will you create your marketing mix, etc.
In fact, creating brand identity successfully can be a slippery slope. We know how to do it. Ask us how.
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